Congratulations on Xingyin products winning the "2021-2022 Health Industry Brand List" Gold medal
Createdate:2023-01-03
On the evening of November 2, 2022, at the event of "TOP of Glory · Shoulder to Shoulder with You - 2022 Sipu Gold Award Ceremony", Zhongkang Technology solemnly released the "2022 Health Industry Brand List", 143 top brands stood out and became the leading brand in the health industry. Among them, the products of Xingyin Pharmaceutical Company won the "2021-2022 Health Industry Brand List" Xipu Gold Medal.
In 2022, it is the first year of brand competitiveness of Xingyin pharmaceutical retail market. Star Silver Pharmaceutical focuses on three major categories in the retail market, holds high the omnichannel marketing, takes "consultant-style" marketing as the starting point, takes "value creation" as the starting point, continues to empower the terminal chain, and strives to create a "practitioner of consultant-style marketing in the pharmaceutical retail market". The development of the "star" series of activities, as well as the company\'s own cultural heritage, Star Silver Medicine has become a rising star in the industry.
It is reported that the 2022 health industry brand list consists of four categories: drugs, traditional Chinese medicine, health products and home medical devices, including drugs and over-the-counter drugs, including 31 categories. In this selection, the competitiveness of chronic drug brands continued to shine, and the performance of categories affected by procurement and epidemic control was sluggish; Foreign products have strong strength in the therapeutic properties and high-tech categories; The brand of proprietary Chinese medicine deeply cultivates the self-care self-medicine category, and gradually establishes the brand competitiveness.